4 fall with a market share of fallen to 7

The global automobile market appears to have hit the bottom of the abyss. A few months after signs of recovery in emerging countries, such as China, the Brazil or the India, August also marks a net sign of inflection of the sales of new cars in the major developed countries. The first long. Doped by bonus case-sensitive or other tax incentives programs, several markets show that they should not fall much lower. In the US, the end of the premium in the case led to an increase in the totales sales of 1 over a year, lean in appearance, but celebrated as the first digit monthly positive since October 2007.

Everywhere, is its accounts: Japan, registrations have progressed for the first time since July 2008 ( 2.3) without taking into account the mini-voitures. In Spain, a still more affected than the previous market, sales returned to balance, after fifteen consecutive month of fall. Since the beginning of the year, Iberian dealers are affected by a decline in their ventes of 32, the Government of Madrid was one of the last in Europe, with London to opt for a case-sensitive bonus plan.

Positive tone

The France is it to 7 in raw data and 1.9 in data adjusted for working days, to the point of considering, in support of this beginning of upturn, extend the premium case-sensitive until 2011. This might encourage several neighbouring countries to imitate it. The tone is also positive in Italy, the territory of Fiat, where total shipments grew 8.5 in August, marking the third straight positive month.

The major manufacturers such as Renault, PSA, Fiat and Opel, heavily deficit in the first half, are still not consider the output of the red, but rely only on a few countries like China and the Brazil to make case. Before even the positive signals in August in Western Europe, Renault had already lifted its forecast 2009 for the global automotive market, building on a total of 57 million delivered vehicles (all combined constructors), and not over 55 million.

In the United States, apart from Ford clearly benefited from the premium case-sensitive ( 17 in August), mainly with the Focus, are primarily Asian groups which fired their PIN of the game. While Toyota saw its market share rise by 0.9 point to 17.8, with a rebound of 6.4 of its sales in August, Honda ( 9.9), Hyundai ( 47) and Kia ( 60) have seen their sales prices with the attractiveness of compact models. However, Chrysler, which did not yet again model of small disponible car, has accused a 15.4 fall, with a market share of fallen to 7.4. "In the end, case-sensitive bonus program has been the initiative of the Obama administration to date," told Bloomberg Al Castignetti, Vice President of the American division of Nissan, which recorded its lowest monthly drop of the year (-2.9). For its part, GM recorded a decline of 20 of its sales in August, even if he maintains at 19.5 market share. According to a survey conducted by "Consumer Reports", despite the difficulties of the "big three" (GM, Ford and Chrysler), 81 of buyers would be willing to acquire a model of American brand in the coming months. Rest to know how much fall the market with the decision of the Government premiums.